I convince companies to consider the most important stakeholder needs with long-term vision, to be successful and thus retain legitimacy of business beyond short-term financial performance. As a result of this process we devise together a comprehensive corporate responsibility strategy leading to increased market value and thus to an increased revenue potential.
I analyze business aims, supply chain and procurement, as well as the status of human rights and the use of natural resources. In this way I confront the findings with competitors’ strategies and the broader needs that determine longer-term success. These needs include the well-being of customers, preservation of natural resources vital to the business, viability of key suppliers and the ecological, social as well as economic impact, upon the communities where the company produces and sells.
Based on this evidence, I suggest and discuss comprehensive changes, marketing and communication.